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The Nature
of Human

Brand Concept, Campaign and App Design

Campaign that aims to connect people to the nature around them. The project incorporates an app that allows the urban user to identify green areas around at any time (for example during lunch break). The user can set his time limit, distance and the activity he would like to do (eating, walking, sitting, etc.).

I believe that the more people are connected to nature, the more they preserve it and encourage the state, city, and community to add importance to the implementation of green spaces to decelerate.


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Interactive Elevator Concept

The campaign incorporates the idea of an interactive elevator that tells the story of distancing from the hustle and bustle of the city while getting closer to nature and the roots of humankind.

Billboards Concept

The campaign is scattered throughout the city which conveys messages about the importance of being in nature and invites passers-by to download the app. The billboards invite to literally change the perspective, contrasting grey city images with colorful nature photographs.

App Concept

The app takes the user into nature and guides them to relax. A timer keeps track of time so the user can relax without distraction.

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The Nature
of Human

Brand Concept, Campaign and App

Campaign that aims to connect people to the nature around them. The project incorporates an app that allows the urban user to identify green areas around at any time (for example during lunch break). The user can set his time limit, distance and the activity he would like to do (eating, walking, sitting, etc.).

I believe that the more people are connected to nature, the more they preserve it and encourage the state, city, and community to add importance to the implementation of green spaces to decelerate.

Interactive Elevator Concept

The campaign incorporates the idea of an interactive elevator that tells the story of distancing from the hustle and bustle of the city while getting closer to nature and the roots of humankind.

Billboards Concept

The campaign is scattered throughout the city which conveys messages about the importance of being in nature and invites passers-by to download the app. The billboards invite to literally change the perspective, contrasting grey city images with colorful nature photographs.

App Concept

The app takes the user into nature and guides them to relax. A timer keeps track of time so the user can relax without distraction.

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